Band Profile.

Born in the winter of 92', Rickielee Drayford started out as just a rough-round kid from the East End. His Dad's Rockaholic influence took over at about age 10, and ever since, hes been adding to the collection of his vinyl records, before starting to write music for himself. With his Mum leaving at an early age, Rickielee grew up under the easy-going parenting of his ex-mod Dad, and it wasnt long before he picked up a guitar and started to play. His natural ability allowed him to become one with a guitar and start to strum together tunes through his early teens. Skipping forward a few years, in 2009, Rickielee was signed by Models 1 agency. Fresh-faced and quiffed, Rickie's modelling career seemed to be becoming a future for him, modelling the pages of i.D and Dazed&Confused. Still, the raging monster of Rock was drumming up inside him. Not long after, he found himself playing acoustically at bars in London's Soho before he was soon discovered by Michael Lane, music producer of the record label R.K records. Given 6 months to write an album, Rickielee came back to the producers with a 'new sound', described by Lane as 'a revelatory partership of acoustic and rock, this is a new era'. His debut album 'Factory Boy', was released in November 2010, 'Q' describing Drayford as 'number one newcomer of the year '10', a huge achievement as to the release date of his debut ablum. Now in 2011, Rickielee decided it was time for innovation; it was time to change his image in the music industry, so therefore, 'Rickielee Drayford' became 'Rickie & the Islanders'. The new 60's wave inspired rock music has sent his fans wild with excitement, as well as gaining a new fan base. His debut single with the band is entitled ' The End of the Night', and soon to have a video as rumoured due to the update on the bands twitter feed, 'A song needs visuals, they're coming guys and gals!'

Moodboard.

Audience Profile.

I have decided to target my music video towards both male and female audiences. The genre of music I have chosen is rock & alternative with a 60's vibe, therefore my video will also appeal to an audience who are also interested in this type of music.

Rob

For example, Rob is a 19 year old student, studying BA Honours Fashion at Central Saint Martins in Central London. He saunters round Camden market with his hands in his pockets, whistling his own rendition of the Smith's 'Panic'.
He wakes up on his friends 'rented-out' sofa, whacks on last nights socks and begins the new fashion-forward day ahead of the rest.Loafers on his feet, slouched in a grandad cardie and a customised band tee shirt he found in his dads old armoir, Rob walks into 'Vinyl & Junk' to pick up the latest issue of 'Q Magazine'.

Rob is a fashionable boy, a setter and not a follower. He is a lad who with no effort, seems to fling together a bundle of threads and rocking it out with his best foot on the job.

His mates say hes the class clown with a healthy rockaholic's appetite, listening to the likes of Kasabian and the Drums.

Olivia

An 17 year old sixth former who lives her life with the bands of tomorrow playing in the background. She rocks into school with her stuff thrown into a brown leather satchel she found in the back of a vintage store, wearing her Doc Marten's paired with a black satin dress.

Olivia's friends say 'shes got an ear for music ahead-of-its-time';'she's always reading 'NME' and 'Q' magazine'. When she's not at a festival or going to chill on the grass with her friends, guitar in hand, she watches Hitchcock horros and other black and white sci-fi movies.

25 Word Pitch.

Twitter Page.

I have decided to set up an official twitter account for the band 'Rickie & the Islanders'. I feel that by doing this, fans will be able to follow new band activity and tour dates etc.
The twitter page is featured below:
http://twitter.com/#!/ISLAND_OFFICIAL

David Bailey.

I have become very inspired by David Bailey's studio photography from the sixties and seventies. I feel that this imagery would work very well in a music video, having irrelevant, slow motion shots of male and female characters, possibly mid-shot shots as an initial idea that comes to mind.

Final Song Choice.

After sifting through many different song choices, each providing different creative pathways and areas of imagery I could explore in a video, I have chosen to use the song 'End of the Night' by The Smith Westerns.
I feel that the 60's retro influence that the band persues through their music would fit in well with the ideas I have for the music video.

End Of The Night by Smith Westerns

We had fun
We didn't know what time it was
Close your eyes, oh girl
Then I'll stay close

Don't know why
Sun's up in the sky
Close your eyes, oh girl
Then I'll stay close

Everybody wants to be a star on a saturday night
Come with me baby and your eyes shine the sunlight

Ooh, it's the end of the night, it's the end of the night
Are you gonna go home?
Ooh, it's the end of the night, it's the end of the night
Are you gonna go home?

Fell asleep
And now words are too cheap
Close your eyes, oh girl
Then I'll stay close

Don't you care?
You feel the sunlight warm your hair
Close your eyes, oh girl
Then I'll stay close

Everybody wants to be a star on the saturday night
Come with me baby and your eyes shine the sunlight

Ooh, it's the end of the night, it's the end of the night
Are you gonna go home?
Ooh, it's the end of the night, it's the end of the night
Are you gonna go home?