I was browsing the internet yesterday when I came across the newly released video for Beyoncé's new track 'Countdown'. The immediate 60’s style and outside references made me think that the video has the same music video style as the one I am creating for Rickie & the Islanders as well as other aspects of the video that are inspiring and that I am most definitely going to think of including in the final video.
The split-screen shots used throughout the video are an editing style that became popular inn film and video production during the 1960’s which involved a visible division of the screen. Usually, this division was only in half, but several simultaneous images were also experimented with, creating an almost in-frame optical illusion.
This is a technique that I am going to try and experiment with during the editing process on Adobe After Effects, the shots being filmed in the studio, much like the ones shot of Beyoncé in the video for ‘Countdown’.
Outside references to celebrities and homage to choreography creates the video style of Amplification, which is what I am also trying to achieve with the Warholian influence in my music video. In the Beyoncé video, a not-so obvious homage is to Dutch choreographer, Anne Teresa De Keersmaeker. In the TubeChop clip below, you can see the choreography side-by-side which makes it clearly to see the homage.
The split-screen shots used throughout the video are an editing style that became popular inn film and video production during the 1960’s which involved a visible division of the screen. Usually, this division was only in half, but several simultaneous images were also experimented with, creating an almost in-frame optical illusion.
This is a technique that I am going to try and experiment with during the editing process on Adobe After Effects, the shots being filmed in the studio, much like the ones shot of Beyoncé in the video for ‘Countdown’.
Outside references to celebrities and homage to choreography creates the video style of Amplification, which is what I am also trying to achieve with the Warholian influence in my music video. In the Beyoncé video, a not-so obvious homage is to Dutch choreographer, Anne Teresa De Keersmaeker. In the TubeChop clip below, you can see the choreography side-by-side which makes it clearly to see the homage.
The choreography and art direction also pays homage to iconic films such as ‘West Side Story’ and ‘Funny Face’ starring Audrey Hepburn whereby the costume and styling reference is almost exact as well as paying choreographic homage to the beatnik dance scene. I also found another link and use of the ‘Audrey Dance’ on a TV commercial for ‘Gap’ that has been aired previously and posted it below. The outside reference to Audrey Hepburn is much like what I am trying to do when styling the band inspired by Edie and Andy. By finding this video, I feel a lot more confident in my ideas for the video as this almost backs them up and allows me to see that it can be done well and not in a ‘copycat’ manner.
