Creating a Star Image.

One theory on the 'Star Image' is by Andrew Goodwin which he calls 'Dancing in the distraction factory'
His theory is that the importance of creating a character and an identity of an artist allows them to gain fan loyalty and maintain a long career. He also believes that creating a character image adds visual recognition to an artist when lyrics in a song may lack depth, something a record company relies on in the industry in order to make profit. For example, Madonna and her 'cone bra' or Michael Jackson and his silver glove.
Another theorist is Richard Dyer and his theory entitled 'Stars'(originally about cinematic stars).
He believed that a star builds a relationship with an audience, and he spit this theory into four categories;

• Emotional Affinity - whereby 'an audience feels a loose attachment' which is the most common relationship among a star and their audience.


• 
  Self Identification - this is when an audience is empathetic to a star and puts themself in the same situation and persona.


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  Imitation - This is most common in young audiences where an audience views their 'star' and a role model and aspires to be like them.


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  Projection - This is the most obsessive relationship which is quite rare, whereby an audience member imitates a star to the extreme through their choice of clothing, the way they act etc.
  

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