Audience Profile.

I have decided to target my music video towards both male and female audiences. The genre of music I have chosen is rock & alternative with a 60's vibe, therefore my video will also appeal to an audience who are also interested in this type of music.

Rob

For example, Rob is a 19 year old student, studying BA Honours Fashion at Central Saint Martins in Central London. He saunters round Camden market with his hands in his pockets, whistling his own rendition of the Smith's 'Panic'.
He wakes up on his friends 'rented-out' sofa, whacks on last nights socks and begins the new fashion-forward day ahead of the rest.Loafers on his feet, slouched in a grandad cardie and a customised band tee shirt he found in his dads old armoir, Rob walks into 'Vinyl & Junk' to pick up the latest issue of 'Q Magazine'.

Rob is a fashionable boy, a setter and not a follower. He is a lad who with no effort, seems to fling together a bundle of threads and rocking it out with his best foot on the job.

His mates say hes the class clown with a healthy rockaholic's appetite, listening to the likes of Kasabian and the Drums.

Olivia

An 17 year old sixth former who lives her life with the bands of tomorrow playing in the background. She rocks into school with her stuff thrown into a brown leather satchel she found in the back of a vintage store, wearing her Doc Marten's paired with a black satin dress.

Olivia's friends say 'shes got an ear for music ahead-of-its-time';'she's always reading 'NME' and 'Q' magazine'. When she's not at a festival or going to chill on the grass with her friends, guitar in hand, she watches Hitchcock horros and other black and white sci-fi movies.